Candle Labels: Even a Minor Detail Can Have a Big Impact!
Catching a consumer’s eye is a critical aspect of marketing and advertising. It’s the invitation to get to know the product better. The packaging alone can propel an entire company if it's done right.
Candle labels are a perfect example of how brand marketing within a target audience can drive sales. Promoting a candle with the right font and label design can make all the difference to the consumer’s opinion and pocketbook.
The Importance of a Candle Label
A label is an important part of brand marketing and advertising. Labels also contain several practical uses, including customer safety and liability. Labels are also important to just work as labels with pertinent information.
Branding
When considering a label for a line of candles, it’s necessary to consider your brand and company identity. The label should reflect your business, you, and the aesthetics you align with. Is your company chic and modern, or more rustic and rural?
Identification
Labels must inform customers about what they’re purchasing, who produced it, and where they can buy it again. The company name, website, and candle scent should be clear.
Description
Offering to describe the scent of a candle may seem odd since you can just smell it to see if you like it.
Until you can’t.
In today’s digital marketplace, an item like a candle, whose primary selling point is its scent, may need a little olfactory assistance in the form of a creative description.
Safety
Labeling candles with warnings about fire safety is not just good business practice but also an industry standard. We’ll discuss the particulars of proper fire safety labeling further in this article.
Elegance and Appeal
Candles aren’t destined to remain as in-store displays. They’re going to customer homes and offices, so how they look plays a large part in overall sales. Customers often display a candle as a centerpiece or an extension of their overall aesthetic.
What Details need to be Printed on Candle Labels?
When deciding what information needs to be on a label, it’s important not to leave out anything. You should also avoid making the label too busy.
Not all of these will pertain to your brand, so pick and choose wisely. Some may just come down to being style choices as to whether they’re included or not.
1. Company name and logo- It should go without saying that your logo will be a central design aspect. Consider how a customer sees or reads the name, font, and lettering positions. This also goes for all the other bits and pieces of information you’ll include.
2. Specific scent name- Another part of proper branding, your candles’ scent names are an extension of the company’s aesthetics. A name should quickly resonate with your audience as a reminder of the scents and sensibilities of your brand. It should also feature prominently on the label.
3. Scent Profile- You’ll want to list the elements of the candle’s scent on the label, too. Describing the plants, flowers, spices, or other essences that went into the candle helps denote the product's authenticity, too. Customers are often willing to pay extra if they know they’re receiving a true artisan product.
4. Candle origin story- Knowing where, when, and how the candle was produced can also promote an artisan angle for the product. Even the wax used can be of particular importance to more than a few customers. This can also be a place to input some personality, a mantra, or maybe just a positive message.
5. Candle weight- This standard notation is usually presented as ounces/milliliters or ounces/grams. This can also be important for your business regarding shipping costs.
6. Burn Time- Quality candles will last for a long time. The listing burn time on your label is another unspoken nod to overall quality.
7. Website Link- Whether ordering more candles or checking out the other products offered, a website link is a smart and necessary business move.
8. Safety Warnings- This is a pretty critical label to include. In most cases, the safety labels will be affixed to the bottom of the candle or maybe inside a lid. Three necessary warnings should be displayed on all candles or their packaging.
Keep Away From Children- Self-explanatory.
Keep Away From Combustibles- Check to ensure a candle isn’t near items or materials that can catch fire.
Burn Within Sight- Don’t leave a lit candle unattended for extended periods. Ideally, you should be able to see the candle while it’s lit.
For more information on candle safety labeling, visit the National Candle Association’s website.
Unique Packaging and Labeling for Candles
Candles can come in all shapes and sizes. They may be in a container, jar, glass, or freestanding pedestal-type candles wrapped in cellophane.
Label shape and color, font style and lettering, and the box or package the candle arrives in can immediately shape a customer’s response and their adhesion to your product.
Some of the different styles of labels to choose from include:
Votive candles- Small, individual labeling, possibly wrapped in cellophane or plastic.
Pillar candles- Stand-alone candles without containers for burning. These candles are good candidates for ribbons, bows, or other decorative wraps.
Candles in metal tins- Handy for storing a candle when not in use, tins are often decorative, so the labels should match. Tin lids offer additional space for labels, too.
Candles in jars- One of the most popular trends in candles. The jars are decorative as the candle burns down, then often develop a second life after the candle has burnt down.
Decorative candle containers- More than just a jar, these decorative containers can be outfitted with crystals or gemstones, gold filigree, or other notable luxurious trimmings.
How to Create Your Own Custom Candle Labels?
Creating your custom labels isn’t as labor-intensive as it may initially sound. In fact, with modern conveniences, it’s easier than ever.
Start by writing down your company’s mantra and internal motivations. Then, make notes of all the style ideas you favor or that catch your eye.
If you’re not quite there, that’s okay, too. Head over toEnvironPrint and check out the labels and stickers page. Clickcandle labelsto discover a page with various parameters for label design.
Near the bottom of the page is a place to upload a design or create one with Canva. You will need some time to work out your design, but the Canva program will help you craft one to upload for printing a run.
Remember to take your time and craft a label representing your and your business's design ideals.
What Type of Material is Used for Candle Labels?
Candle labelscan be created from different materials. Typical options include:
Eco-Friendly Labels- These materials help reduce waste and a company’s carbon footprint. Biodegradable, renewable, or recyclable materials are usually the majority of what’s used for these labels.
White Standard Paper Material- More affordable and a great choice for a start-up company or a candle that focuses on the design aspects. Usually applicable to all color printing.
Transparent Plastic Material- For candles wishing to show off their packaging or using the candle’s light to illuminate the label, transparent plastic is a good choice.
Waterproof Plastic Material- Especially for candles that stay outdoors, but also as a method for retaining label quality over time, waterproof plastic is a durable choice.
How to Perfectly Apply Your Candle Labels?
Applying labels by hand is laborious and can be tedious. Follow a few simple rules, and your labels should go on smoothly.
Gather the tools you'll need before you get started.
Clean the surface well to ensure they stick.
Apply the label from the middle first, and push it to the sides.
Gently scrape any air pockets out of the label.
Important Factors to Consider Before Purchasing Your Labels!
Once you’ve created a design and crafted your message and candle information, it’s time to order. Before you do, though, make a few last-minute checks.
Verify sizing- Double-check to make sure the labels will fit the candles.
Verify ordering and shipping information- Don’t waste valuable time tracking a lost order due to one wrong number or letter.
Review label clarity- Have a friend or impartial person look at the label and see if it’s consumer-friendly.
Establish a Memorable Image for Your Brand
Developing a recognizable and bankable brand is every business's dream. Customer recognition is the penultimate marketing win, as your brand speaks for itself once you’ve reached this point. `
At EnvironPrint, we understand the importance of a quality logo. Helping to package thousands of brands daily, our mission is to offer our customers the highest quality printing options, regardless of their needs.
We also recognize our commitment to the planet's health and strive to offer the best environmentally conscious choices.
Contact us today, and let us show you why our brand is synonymous with quality.